Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
by Simon Kelly,Paul Johnston,Stacey Danheiser
ISBN 13: 9783319456256
Format: Hardcover (219 pages) Publisher: Palgrave Macmillan Published: 27 Jan 2017
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ISBN 13: 9783319833330
Format: Paperback (219 pages) Publisher: Palgrave Macmillan Published: 13 Jul 2018
Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness
ISBN 13: 9781789664829
Format: Paperback (264 pages) Publisher: Kogan Page Published: 03 Dec 2020
by Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser
ISBN 13: 9781789664843
Format: Hardcover (264 pages) Publisher: Kogan Page Published: 03 Dec 2020